Saylor’s Strategy buys $90M in Bitcoin as price trades below cost basis
By CoinTelegraph•February 9, 2026•3 min read•499 words
## Saylor's Strategy Doubles Down on Bitcoin Dip with $90 Million Purchase
Michael Saylor's Strategy, a prominent corporate holder of Bitcoin, has once again demonstrated its unwavering faith in the leading cryptocurrency, scooping up an additional $90 million worth of BTC. This latest acquisition, revealed amidst recent market volatility, highlights the company's long-term bullish outlook, even as Bitcoin's price dipped below what some consider its cost basis.
The purchase, totaling 1,142 Bitcoin, was executed at an average price of approximately $78,800 per coin. Notably, this occurred after Bitcoin experienced a brief correction, briefly touching the $60,000 mark. While some investors might have hesitated, Strategy seized the opportunity to bolster its already substantial Bitcoin holdings.
This move underscores Saylor's well-known strategy of accumulating Bitcoin as a long-term store of value. He has consistently advocated for Bitcoin as a superior alternative to traditional assets like fiat currency, citing its limited supply, decentralized nature, and resistance to censorship as key advantages. Strategy's consistent accumulation, regardless of short-term price fluctuations, reflects a conviction that Bitcoin's value will appreciate significantly in the long run.
The "cost basis" mentioned in this context refers to the average price Strategy has paid for all its Bitcoin holdings. Calculating this can be complex, as the company has purchased Bitcoin at various price points over an extended period. When Bitcoin's market price falls below this average cost, it can create a scenario where the company's Bitcoin portfolio is technically "underwater" – meaning its current market value is less than the total amount invested.
However, Saylor and Strategy appear unfazed by such short-term metrics. Their strategy is not predicated on quick profits or trading Bitcoin; instead, it's a long-term bet on Bitcoin's potential to become a dominant global store of value. They view temporary price dips as buying opportunities rather than reasons to panic.
This latest purchase could have several implications for the Bitcoin market. On one hand, it signals continued institutional interest and confidence in Bitcoin. Strategy's substantial holdings lend legitimacy to Bitcoin as an asset class and can inspire other companies to consider similar investments. On the other hand, some critics argue that Strategy's aggressive accumulation could contribute to market volatility. Their large purchases can influence price movements, especially during periods of lower trading volume.
Looking ahead, it will be interesting to see how Strategy's Bitcoin strategy evolves. The company has shown a willingness to adapt to changing market conditions, and its continued accumulation of Bitcoin will likely remain a closely watched indicator of institutional sentiment towards the cryptocurrency.
In conclusion, Strategy's $90 million Bitcoin purchase is a testament to its unwavering belief in the cryptocurrency's long-term potential. While short-term market fluctuations may grab headlines, Saylor's company remains focused on the bigger picture, solidifying its position as a leading corporate Bitcoin holder and a vocal advocate for the digital asset's future. This bold move reinforces the idea that some investors are viewing Bitcoin not as a speculative asset, but as a strategic reserve for the long haul.